I help B2B companies optimize & implement their website & digital strategy, increase their organic traffic, lead flow and website conversion rate within 6 months.
Everything usually always gets done, but wouldn't it be great if it can be done with efficiency leaning on years of experience.
Aligning with the CEO and other internal leaders at your team to push digital forward in a clear, tight and KPI driven way.
Sometimes it's more about what you say No to in marketing. Endless campaign & ideas list are nice, but let's choose biggest impact.
I’d love to help your B2B company build a profitable website & digital engine.
A Fractional CWO (Chief Website Officer) is the part-time executive who creates your website digital strategy and campaigns along with running your internal team and is responsible for all of your website & digital outcomes.
A great Fractional CWO will identify your website & digital goals and what has worked so far, then create a comprehensive digital plan to achieve them.
Along the way, they will make sure your internal team is performing well and in good spirits. They’ll also put in the systems and processes to make your marketing department a reliable asset to your company.
That’s what I do for B2B companies. I’d love to hear what your goals are… and help you reach them with digital that gets results.
A Fractional CWO is a part-time Chief Website Officer that is a website/digital marketing executive contracted at a fraction of a full time hire.
Helps businesses squeeze the most out of their websites and digital experience with their customer acquisition and customer retention protection as primary targets.
It depends. Whether it’s project-based, short-term, long-term or only a few hours a week.
A company with no in-house marketing staff and or can’t afford to hire executive marketing or simply needs or wants to squeeze the most out of their website & digital presence.
About 10 hours per week inside your organization to accomplish the following:
After a half day consult or a 90-day sprint at the Engaged level, I can advise your team and keep your marketing department on track:
In this half day session, we will dive deep into your marketing strategy and provide clear direction on what needs to be improved to reach your goals:
I know it can be frustrating to have big goals for your company and feel bogged down by marketing that isn’t working well or takes too much time to determine if it actually worked or not. There are too many marketing-related elements, ideas, and items to process and consider when trying to win the digital game. People think of a fractional CMO more often than a fractional CWO so we lead with fractional CMO to help align with your intent, but then position as a fractional CWO to laser focus on fixing one of your biggest core digital drivers: your website.
What I like to do is work with companies that have a great B2B product or service and help them leverage digital, creative, and web to win clear growth through using the most impactful and thoughtful campaigns framed within 90-day sprints. And as a bonus, it’s not just the strategic part, but we execute with our in-house team on all approved campaigns.
Get in touch to see how we might work together
Schedule a 15 minute call to see if a Fractional CWO is a good fit for your company.
Follow up with a longer call to deep dive into your needs. Then I’ll share the steps I recommend with a proposal.
In the first 30 days you’ll have a comprehensive marketing plan with the leadership to execute it over the rest of the quarter.
Creates your digital & website strategy
Optimizes your messaging and positioning
Creates systems for your team to follow
Maps out your customer journey
Hires marketing employees & consultants to execute
Manage KPIs so your website & marketing makes you money
Many things to consider if you even need a fractional CWO. A few key questions we ask are in our Fractional CWO checklist can help clarify if it's even a need from your end.
Delegate your marketing outcomes to an expert to take your time back and see a greater return on your marketing budget & efforts.
